Digital Director job at NextGen America in US National

Title: Digital Director

Location: Washington, District of Columbia (Remote)

Department Communications

Employment Type Full-Time

Compensation $98,000-$117,000

Department: Communications

Job Description

THE ROLE

The Digital Director will lead the strategy, execution, and growth of NextGen's digital media ecosystem — overseeing social media content, email, SMS, website, and organic digital organizing programs.

This role leads all digital messaging and content strategy for one of the nation's largest youth organizing organizations, weaving issue-based education, storytelling, and organizing into everyday culture to educate and empower young people to organize, vote, and lead.

The Digital Director will bring deep experience in building and managing digital programs that meet young people where they are — from TikTok to text messages — and will be passionate about applying that experience to youth organizing, culture, and mobilization. The ideal candidate is creative, culturally fluent, and excited to experiment with new approaches that resonate with Gen Z audiences.

This role requires both big-picture strategic leadership and the ability to engage directly in execution during key moments. You should be energized by fast-moving political environments, cultural experimentation, and building digital systems that convert attention into action.

The ideal candidate has a passion for empowering young people and believes that when young people have the tools, education, and resources, they can transform elections, shape culture, build new systems, and tackle economic inequality and authoritarianism at the root. We are an equal opportunity employer, and we encourage people of diverse backgrounds and experiences to apply. We value and are committed to diversity, equity, and inclusion as an organization--in theory and in practice--and our culture reflects that value and commitment.

This role will report to the Vice President of Communications.

This is a fully remote position with no location requirement. We encourage candidates from all locations within the United States to apply.

FLSA Classification: Exempt

Remote Position: Yes

Union Position: No

Travel Requirements: 10-20%

WHAT YOU’LL ACHIEVE

Social Media + Content Strategy

Lead NextGen’s digital content and messaging strategy across platforms including TikTok, Instagram, YouTube, X, and emerging spaces

Develop and implement integrated digital strategies that connect organizing goals, issue education, and cultural relevance

Manage day-to-day posting, testing, and growth strategies for organizational social media accounts

Collaborate with Digital Content Producer(s) and campus organizers and organizing teams to surface and identify compelling stories, trends, and content opportunities

Oversee content creation workflows, including working with student creators, influencers, and external content partners

Build and manage relationships with content creators and youth influencers to amplify NextGen's message

Stay current on platform trends, Gen Z culture, and emerging digital spaces where young people organize and communicate

Organic Digital Organizing

Oversee NextGen's email and broadcast SMS programs, setting messaging strategy, calendar, and performance benchmarks

Serve as lead writer, overseeing checklisting/QA process, and managing email calendar

Lead digital organizing campaigns through website actions such as petitions, advocacy tools, and voter education resources

Explore opportunities to organize/register voters/build community through digital tools

Manage campus digital producer

Coordinate across organizing desks, campus organizers, and coalition partners to launch targeted digital campaigns that support organizing goals

Strengthen NextGen’s ladder of engagement to convert followers into organizers, volunteers, and active participants

Propose new digital trends and tactics that will help innovate NextGen's approach to organizing and cultural engagement

Digital Infrastructure + Vendor Management

Manage relationships with digital tool vendors, consultants, and platform partners

Oversee website content updates and digital resource management

Develop and execute content plans that support multiple campaigns and organizing priorities

Review, advise on, and execute digital content that supports or uplifts student voices, volunteer opportunities, partnership collaborations, and other related programs

Manage digital asset library and brand consistency across platforms

Team Leadership

Provide day-to-day management and mentorship of digital and social media staff, including Digital Content Producer(s)

Set clear goals, workflows, and performance benchmarks for the digital team

Build team capacity and skill in content creation, copywriting, platform strategy, and organizing integration

Drive rapid response strategy and execution during key political and cultural moments

Analyze digital program performance and make data-informed recommendations for growth and improvement

Foster a collaborative, creative team culture that encourages experimentation and innovation

Perform other duties as assigned

ABOUT YOU

Required Experience

5-7 years of communications or digital work for political campaigns, nonprofit advocacy groups, social movements, or mission-driven organizations

At least 3 years of experience managing staff, contractors, or cross-functional teams – preferably a social media or digital content team

Demonstrated success creating digital content that resonates with young audiences, especially on TikTok, Instagram, and emerging platforms

Exceptional writing and storytelling skills with the ability to craft compelling narratives for different platforms and audiences

Strong understanding of Gen Z culture, digital trends, and how young people engage with media and organizing

Exceptional copyediting and proofreading skills

Experience translating organizing goals into compelling digital content and campaigns

Comfortable using data and analytics to evaluate program performance and guide strategy

High attention to detail and strong sense of ownership and accountability

Be a positive, collaborative team player who empowers others to do their best work

Technical Skills

Proficiency with advocacy CRM tools such as Blue State Digital, Action Network, EveryAction/NGPVAN, or similar platforms

Familiarity with CMS tools like WordPress and social media management platforms (Hootsuite, Sprout Social, etc.)

Experience with email and SMS platforms

Comfort with analytics tools including native platform analytics, Google Analytics, and social media insights

Bonus Points For

Experience with Canva, Adobe Creative Suite, CapCut, or similar tools

Experience managing digital budgets for paid media programs

Background in organizing, movement-building, or issue advocacy

Multilingual skills, particularly Spanish

Experience producing or managing TikTok content with strong organic reach

Existing relationships within Gen Z creator communities or youth organizing networks

SALARY INFORMATION

The starting salary range for this position is $98,000-$117,000. The final base salary will be determined by various factors, including individual qualifications and internal parity, which will be objectively assessed during the interview process.

BENEFITS

Our comprehensive benefits package plays an essential part in how we recognize you for your critical contribution toward our organization’s mission.

Taking Care of Your Future

Medical, dental and vision insurance: 100% coverage for you and for your dependents

Short-term disability, long-term disability and life insurance

401(k) plan - we’ll match 100% up to 4% of your salary

Prioritizing Your Work/Life Balance

Generous PTO and leave policies

19 paid organization-wide holidays

Setting You Up for Success

Up to $150 per month to use toward your cell phone and internet costs

$100 per month to use toward your personal health and wellness goals

Flexible spending account for dependent care

Professional development opportunities to help you achieve your best self

ABOUT NEXTGEN AMERICA

NextGen America is the leading national organization for engaging young people through voter education, registration and mobilization. We invite 18-to-29 year olds — the largest and most diverse generation in American history — into our democracy to ensure our government works for them and to find new solutions to the dire challenges facing our society and the world. Since 2013, NextGen America has registered more than 1.5 million young voters and educated many millions more.